WALDOxFN: Feast Your Eyes
BRIEF:
Waldo, a new-age contact lens brand, wanted to raise awareness among young female 'visionaries' of its product, especially the vitamin-infused contacts.
NARRATIVE:
We worked with foodie and marketing extraordinaire Bianca Bridges to bring FN girls who all have contact lens prescriptions to The Locals Cafe in Chelsea for a bespoke breakfast.
During the breakfast the founder of the company, Ashleigh Hinde, gave a introductory speech, the girls were able to decorate and customise their WALDO boxes which contained their exact prescription lenses in the vitamin-infused solution, set 6 month intentions, have a beautiful breakfast and gain more information about the brand.
FEMALES:
Producer: Bianca Bridges
Visionaries: Tijana, Kenzie, Hanna, Lillie, Bel