SOPHIE HULME: 'The Project'
Create a visual campaign for the new Sophie Hulme capsule collection 'The Project' - reflecting the brand and the new arrival of Spring. Images to be used for website, social and press.
'The Project' capsule collection was founded on the principles of responsible design. The Project considers the issue of pre-consumer waste and saw their design studio reworking archive leathers from previous collections into new designs. The capsule features eight of Sophie Hulme's most adored styles, created in a sustainable way.
We wanted to showcase this colourful, sustainable, collection, which launched just after the first day of Spring, in a fresh and fun way that would be most engaging for social media.
We teamed up with India Hartford Davis on a sunny day around Highbury (Sophie's home turf) to capture the budding of spring, urban architecture and flowing shapes.
Stylist + Photographer: India Hartford Davis
Model + Creative Director + Producer: Tijana Tamburic