SOPHIE HULME: 'The Project'

BRIEF:

Create a visual campaign for the new Sophie Hulme capsule collection 'The Project' - reflecting the brand and the new arrival of Spring. Images to be used for website, social and press.

NARRATIVE:

'The Project' capsule collection was founded on the principles of responsible design. The Project considers the issue of pre-consumer waste and saw their design studio reworking archive leathers from previous collections into new designs. The capsule features eight of Sophie Hulme's most adored styles, created in a sustainable way.

We wanted to showcase this colourful, sustainable, collection, which launched just after the first day of Spring, in a fresh and fun way that would be most engaging for social media.

We teamed up with India Hartford Davis on a sunny day around Highbury (Sophie's home turf) to capture the budding of spring, urban architecture and flowing shapes.