SOPHIE HULME: 'The Project' 

BRIEF:

Create a visual campaign for the new Sophie Hulme capsule collection 'The Project' - reflecting the brand and the new arrival of Spring. Images to be used for website, social and press. 

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NARRATIVE: 

'The Project' capsule collection was founded on the principles of responsible design. The Project considers the issue of pre-consumer waste and saw their design studio reworking archive leathers from previous collections into new designs. The capsule features eight of Sophie Hulme's most adored styles, created in a sustainable way. 

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We wanted to showcase this colourful, sustainable, collection, which  launched just after the first day of Spring, in a fresh and fun way that would be most engaging for social media. 

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We teamed up with India Hartford Davis on a sunny day around Highbury (Sophie's home turf) to capture the budding of spring, urban architecture and flowing shapes.

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FEMALES: 

Stylist + Photographer: India Hartford Davis 

Model + Creative Director + Producer: Tijana Tamburic

CLIENT: Sophie Hulme 

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PRODUCT: 'The Project' capsule collection 

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FORMAT: Stills

DATE: April 2018 

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CATEGORY: Handbags   

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