Church's wanted to celebrate the Christmas season with all their classic shoes and tell a narrative story.
We created a boy-meets-girl, British love story called Solemates that follows two star-crossed lovers over 4 short episodes:
The Meet Cute
The Christmas Dinner
+ extra Santa Claus outtake!
The catch was the the story is told entirely from the waist down! It explored all the ways we communicate using our feet.
The films, when released on Church's Instagram page were viewed over 1million times - proving the power of narrative to maintain engagement.
View the whole campaign HERE
Creative Director: Tijana Tamburic
Producer: Bel Merid
Assistant Producers: Franzi Klein + Johanna MacDonald
Director: Jacob Perlmutter
DOP: Jan Vrhovnik
Music Composer: Diogo Strausz
Set Designer: Lucie Brooks
Photographer: Manon Ouimet
Stylist: Roisin Straver + Amelia Kildear
Lead actors: Micah Barnes + Dominic Simpson
Choreographer: Olivia Shouler