Sarah Mills 

Through a unique blend of strategic thinking and storytelling, Sarah works with brands to discover their purpose, build a narrative and give them a voice. 


Her ability to craft immersive stories that move, compel and influence audiences, combined with a strategic approach enables her to balance business need with creative expression, giving brands the edge. 

Having cut her teeth as a consultant working with large corporate clients on their innovation strategies, since going freelance, Sarah has worked in-agency as well as with independent creative, female-founded brands including Sewn Right and SUNDAYS. She finds nothing more fulfilling than empowering brands and businesses to flourish both creatively and commercially.

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Home Base:



Brand Strategy + Storytelling 

Life Motto:

Less things, more places

Less consuming, more creating 

Less hesitating, more leaping


My first boss, Chloe Lonsdale, founder of MiH Jeans. Effortlessly cool and endlessly creative all whilst raising four kids all under the age of 8