I interviewed casting director Sarah Bunter for Complex in order to answer some questions about the industry that really bother me.
Her answers were both positive and concerning, but overall it seemed that individuality and diversity were the future, phew!
Female Narratives is a solution to a very archaic and outdated process of the advertising industry: casting.
Brands now want authentic, real, creative and inspiring individuals, but where can they find them?
Where can they find them when modelling agencies have never promoted girl's skills, creativity or passions, just their face. A face as malleable as possible.
Female Narratives is an alternative, a creative solution and, I believe, the logical future of not just the fashion industry but the advertising industry in general.
Read the full article HERE