PEANUT were the perfect client fit for us - an app that supports women on the journey of motherhood to meet, connect and feel less alone in their experiences. They contacted us as they were launching a new vertical: Trying to Conceive, to connect women who were going through fertility issues from PCOS to IVF, and wanted a PR-worthy video-led campaign. We strategised and came up with The Silent Struggle, a film sharing the stories of several women who were Trying to Conceive. The film shared important data Peanut had been gathering on just how common these experiences were, in an effort to spread the message. With a clever twist in the storyline (and a casting feat from us) - the film was picked up by Daily Mail, Campaign Magazine, Marie Claire, Bazaar and more. With a follow-up series of live talks at Soho House sold out (and then sadly cancelled due to COVID). 

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Following the success of the campaign we became Peanut's go-to agency for all things video. We worked on their first ever TV commercial, created the first viral Mother's Day film during COVID, shot entirely with home-made footage from 100+ app users, worked on The Renaming Revolution, their launch campaign in the US, and various other video projects that included casting, animation, editing and creative.