NORTH FACE: #SheMovesMountains

BRIEF:

North Face created a global campaign called #SheMovesMountains focusing on the stories of 5 incredible women. They wanted to create localised campaigns specific to significant cities. Their aim is to canvas the world with stories of female explorers to ignite more.

They needed to find these exceptional women in London and tell their stories.

NARRATIVE:

We worked with 9 FN girls who all move mountains in their own way, from artists to comedians, musicians to mountaineers, interviewed them and create a black and white portrait series to sit in line with their wider campaign imagery.

These portraits were to be used on their social media, inside their London store and are published in a coffee table book.