BOLD WOMAN CAMPAIGN

BRIEF:

Create an engaging social media campaign and article for Mykke Hofmann's blog and Instagram account that embodies them as a brand.

NARRATIVE:

Understanding MH's standing as a Munich-based, but international, contemporary womenswear brand with a focus on female empowerment through leading by example rather than just with words, we created a campaign called Bold Woman.

Inspired by the reclaiming of the phrase ‘nasty woman’, and a year on from the Women’s March, we wanted to showcase female confidence in a positive and empowering way. Women should be encouraged to be themselves, be loud, be vibrant, be beautiful, be creative, be confident: be bold.

The Bold Woman series profiles some of our favourite boldly creative women; women who do not compromise and who live their passions.

From all over the world, the women came together in a home in Kensington, West London, to be photographed by Julia Shashkina, wearing a SS18 Mykke Hofmann piece of their choice and interviewed by Tijana Tamburic.