FNxJames Lakeland Campaign

BRIEF:

Create a social media campaign for James Lakeland to show how their clothes can be styled by cool, young girls.

NARRATIVE:

We have worked with James Lakeland on their e-com (they have booked 4 FN girls already) and we found that despite their mature brand identity there were some great quality clothes that we would love to wear.

This inspired us to collaborate on a social media campaign to show how these pieces we liked could be worn and get them beautiful, editorial, imagery to show that women in their 20s could also shop at James Lakeland.