FNxAG Jeans Social Campaign
BRIEF:
Create content for AG Jean's social media channels to showcase the new spring collection 'La Nouvelle Vague'.
NARRATIVE:
We grabbed a group of our denim-loving girls and organised a street-style shoot in Marylebone to show how the AG Jeans spring collection could be mixed and matched to suit your personal style.
We took the opportunity to include some of Nina Chanh's jewellery pieces and Marell Kull's hats.
We also sent some pieces to our girls abroad so they could create content in their style too.
Each girl kept her favourite things and in this way more content will be created in the future as they travel and live in their AG Jeans.
FEMALES:
Sabrina Cichy - Photographer + Art Director
Amy Lafayette - Styling
Ellea Taylor - Make-up artist
Tijana Tamburic - Talent + Producer
Franziska Klein - Talent + Co-producer
Annabell Ratter - Talent
Kenzie May - Talent
Fifi Newbery - Talent
Savannah Blake - Talent
Chelsea Taylor - Talent (via Los Angeles)
CLIENT: AG Jeans
PRODUCT: Social Media Content
FORMAT: Stills
DATE: March 2017
CATEGORY: Contemporary Fashion
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