FIT FLOP

Smart Moves

We did a consultancy session with shoe brand FitFlop on what an easily repeatable, human story-focused content series could look for them with their new rebrand. 

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After a successful session they decided to move ahead with us to work on a full campaign to execute the idea of an interview series called Smart Moves. 

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We did what we do best, getting a full crew together inside and outside the studio to capture the stories of 5 real people who we carefully cast to align with the brand’s values. In just one day of shooting, we created over 50 video and stills assets.

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A key focus was ensuring the series could be easily replicated. Everything - from interview questions to lighting setups and animation overlays - was documented and packaged into a detailed presentation. This allowed FitFlop’s team in India to recreate the series in their market, turning Smart Moves into a growing global project.