The AllBright, a female members club in Fitzrovia, were looking to get more traction on Saturdays - their least busy day of the week. 

They wanted FN to host something that would grain exposure about their space to the right women. 


Working together with the incredible What's Your Legacy girls Ance and Madara, we put together FASHION CIRCLE: an upscaled clothes swap, opening the best curated closets. 

The focus was on sustainability in fashion, and that one easy way to be sustainable and have fun is to swap with like-minded women rather than shop. 


On the day we hosted an influencer brunch for 14 inspiring women sponsored by Pur Cosmetics and catered by Social Pantry

Guests with tickets could arrive from midday and, after receiving their tokens, watched a panel discussion with 3 female founders before being allowed into the merchandised swap spaces. 

In the Power Room we had Davines offering hair consultations and styling. 

We also had a build-your-own sustainable goodie bag station. 

Overall we had over 100 women through the door and over 500 pieces of clothing! 


Madara, Ance, Tijana + Franzi 

CLIENT: The All Bright    

FORMAT: Event  


DATE: 16th June 2018 

CATEGORY: Experiential    

The wonderful brands that donated items:



Sophie Hulme 

Sweaty Betty

Hunza G

Lucas Hugh


Beau Joie Champagne 

Double Dutch Drinks 

Old Curiosity Gin 


Clearspring Foods

Abel Odor 

Dear Diary Stationary 

Absolution Cosmetics