Ethical Collection AW17 Campaign

BRIEF:

Create Lookbook, social and web content for Ethical Collection, a platform for sustainable brands. 

NARRATIVE: 

We wanted to create content for Ethical Collection that represented them as a brand, rather than simply a boutique full of other brands.

 

To do this we focused on their home neighbourhood of Notting Hill; rich with colours, iconic architecture and an electric feeling. We sought out natural touches of autumn and used two of our sustainable fashion-loving ladies, Marin and Sandra to tell the story of two Portobello friends having a chilled Sunday both at home and in the surrounding streets. 

FEMALES: 

April Woodward-Smith - Photographer 

Ellea Taylor - Make-up artist 

Tijana Tamburic - Producer + Art Director 

Marin Daley-Hawkins - Talent 

Sandra Malek - Talent 

CLIENT: Ethical Collection  

PRODUCT: Campaign  

FORMAT: Stills + Video 

 

DATE: November 2017 

CATEGORY: Sustainable Fashion  

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