We helped b-corp gynae brand DAYE take its place as one of the most influential women's health brands with 100+ new assets as part of a comprehensive global campaign launch. 

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As always, talent casting is a hugely important part of the campaign - and for this project we cast a diverse group from within our community - of different ages, shapes and stages of life. All other elements of pre-production were also essential as we only had two days to shoot. 

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Across two days we worked on: 
- A campaign shoot & brand film in a studio with 5 great talent 
- All new product images 

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In post we created over 100 assets from e-comm product images to various video cut downs to made sure DAYE had everything they needed to support their growth in the coming year. 

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The assets were successfully used everywhere from website to social; event posters to investor decks and even on London-wide billboard campaigns. We have also seeded DAYE product at several FN events.