PEANUTIn partnership with the Fertility Network, ‘The Silent Struggle’ aims to shine a light on those who are trying to conceive; women who often feel excluded from the conversation on Mother’s Day.
From a woman who has endured 2 miscarriages and 5 rounds of IVF, to an Indian bride dealing with cultural expectations and a woman who’s been denied NHS funding because of her BMI, the film explores their journeys.
Released on UK Mother's Day 2020 | PEANUTThe Meaning of Mother's Day
For US Mother's Day, we asked the women of Peanut to help us create a short film that celebrates every stage of motherhood - women who are trying to conceive, pregnant, or already mothers. We believe that Mother’s Day is about all of us, together. ♥️
The film had over 85k views on Instagrams and global press pickup. | BUMBLE X HNPJada Sezer for the #beemindFULL campaign, a collaboration between Bumble and Happy Not Perfect for World Mental Health Day 2018, directed by Sophie Russell | BUMBLE BIZZFind Them On Bumble Bizz: London Edition
OOH campaign featured on buses, tube stations, billboards and Waterloo station's video ad board.
Newspaper with 10,000 copies distributed at rush hour outside tube station.
Launch party and over 100 unique posts on Instagram.
September 2019 |
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