Create the campaign images and stories for new US brand City of Colors Unity.
CCUNITY is a brand where you shop by five powerful life-themes. In order to reflect the power of these themes we wanted to find and showcase 'passion pursuers' that live their lives according to these themes; tell the stories of real, authentic people and their incredible work in order to help viewers understand that this was an authentic and human brand. As a bonus, they have almost 350K followers on Instagram.
We shot a portrait series with 15 individuals that comprised the core campaign - creating a triptych of images that tells both their story and the story behind the T-shirt they are wearing. Each person was them interviewed and short articles written about them to go up on CCUNITY's website.
We also created a viral video and did a series of images shot on film in an urban, London, environment to create more content for the brand's social media platforms.
Tijana Tamburic - Project Manager + Copy Writer
Franziska Klein - Producer
Savannah Blake - Film Photographer + Talent
Megan Lane - Make-up artist + Talent
Marie Schmidt - Videographer
Anna-Maria Lubitz - Talent
Gabi Gershuny - Talent
Tali Fergus - Talent
Nik Hartley - Studio photographer + close friend of FN
+ all our amazing male talent!