AUDACIA SS17

BRIEF:

Launch new sportswear brand AUDACIA London by both showing new collection to buyers and influencers and creating digital lookbook for online sale.

NARRATIVE:

FN decided to use this opportunity to do something different in the world of online shopping. Often it is only the model who has worn a product before it ships to consumer and yet the product description is written by a copywriter somewhere else who has never even touched the product - we thought this was a very bad system for something like sportswear which is all about fit and feel. So, we did what was logical to us but for some reason has never happened before - we had the model write all the product descriptions for each pieces of the AUDACIA SS17 collection. The model and copywriter, Tijana Tamburic, became the 'face of the brand' and was present (and wearing AUDACIA) at the collection launch party FN organised in a bespoke space in Bethnal Green, London, that was close to the brand's HQ and had many buyers, influencers and bloggers in attendance.